Pushtimarg

Discovery and installation of the image of Shrinathji by Vallabhacharya; Mewar school; Nathdwara, Rajasthan, India; 19th century; 25.6 x 34 cm. The Trustees of the British Museum

A Vaishnavite devotional cult that revolves around the worship of the Hindu deity Krishna as a child, in the form of Shrinathji. It was founded in the early sixteenth century by the saint Vallabhacharya and largely centred around the Shrinathji Temple in Nathdwara, Rajasthan.